Effective date: [October 8, 2026]
Five Points Financial (“we,” “us,” or “our”) respects your privacy. This policy explains what information we collect when you visit fpfinacial.llc, how we use it, and the choices you have. It applies to this website and to the communications you receive from us through it.
Five Points Financial is the long-term care planning practice of Russell Denney. Planning conversations often involve personal and financial details, so we take the trust you place in us seriously. We do not sell your personal information.
Information We Collect
We collect information you choose to give us and limited information gathered automatically when you use the site.
Information you provide. When you fill out a contact form, book a consultation, request a resource, or sign up for emails, we may collect:
- Your name, email address, phone number, and mailing address
- Your age or the ages of household members
- General details about your financial situation, business, or care planning goals
- Anything else you include in a message to us
Information collected automatically. When you visit the site, we and our service providers may collect your IP address, browser type, device type, pages visited, time spent on the site, and the website that referred you.
We do not ask for Social Security numbers, account numbers, or medical records through this website. If a formal application is needed later, that information is collected through secure channels, not website forms.
How We Use Your Information
We use your information to:
- Respond to your questions and schedule consultations
- Prepare for planning conversations and recommend options that fit your situation
- Send resources, educational content, or updates you requested
- Improve the website and understand which content is most helpful
- Meet legal, regulatory, and recordkeeping requirements that apply to insurance and financial professionals
How We Share Your Information
We do not sell, rent, or trade your personal information. We share it only in these situations:
- Service providers who help us run the website, send email, schedule appointments, or manage client records. They may use your information only to perform services for us.
- Insurance carriers and partners, only with your permission, when you choose to explore or apply for coverage.
- Your financial adviser, if you were referred by one or ask us to coordinate with them.
- Legal and regulatory requirements, when required by law, subpoena, or a request from an insurance or financial regulator.
- Business transfers, if Five Points Financial is merged, sold, or reorganized, subject to this policy.
Cookies and Analytics
This site uses cookies and similar tools to keep it working properly and to understand how visitors use it. We may use services such as Google Analytics, which collect information about your visit and report it to us in aggregate.
You can block or delete cookies in your browser settings. Some parts of the site may not work as intended if you do. To opt out of Google Analytics, you can install the Google Analytics opt-out browser add-on.
Email and Text Communications
If you sign up for our emails, we will send educational content and occasional updates. Every email includes an unsubscribe link, and you can opt out at any time.
If you provide your phone number and agree to receive text messages, we may text you about appointments, follow-ups, or resources you requested. Message frequency varies, and message and data rates may apply. Reply STOP to opt out or HELP for help. Consent to receive texts is not a condition of working with us.
We do not share your phone number or text messaging consent with third parties for their marketing purposes.
Security
We use reasonable administrative, technical, and physical safeguards to protect your information. No website or email transmission is completely secure, so please do not send sensitive details like account numbers or health records through website forms or email.
How Long We Keep Information
We keep personal information as long as needed to serve you and to meet the recordkeeping rules that apply to insurance and financial professionals. When it is no longer needed, we delete it or make it anonymous.
Children’s Privacy
This website is intended for adults. We do not knowingly collect personal information from anyone under 18.
Your Choices
You can contact us at any time to ask what information we have about you, correct it, or request that we delete it, subject to legal recordkeeping requirements. Depending on where you live, you may have additional privacy rights under state law, and we will honor those requests as required.
Changes to This Policy
We may update this policy from time to time. When we do, we will post the new version on this page and update the effective date above.
Contact Us
If you have questions about this policy or your information, please contact:
Russell Denney, Five Points Financial Phone: (469) 781-4522
Email: russell.denney@fpfinancial.llc
Mailing address: 1017 Longhorn Drive, Aubrey, TX 76227